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"I reckon we've been in the weekend nationals 6 out of the last 7 weeks. Even the Beckhams would be pleased with that!"
Alistair McLean, Managing Director of Activities Abroad.
"One of the most successful travel writers over the past twenty years, with a wealth of experience and an ability to shape that experience into entertaining and interesting stories. PGC arrives in travel marketing on the inside track, able to uncover what fascinates about a destination or a product and able to communicate with writers in a way they understand. If he sends you five ideas, you are very likely to end up hooked on all five." - Stanley Stewart, award-winning author and freelance travel writer. |
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August 2010
A recent report from Kuoni (Kuoni Holiday Report 2010) leads with the headline, ‘It’s Official: Holidays Change Your Life'.
Instead of gathering statistics on spending trends or the popularity of particular destinations, the researchers asked more personal and searching questions in an attempt to discover the real importance of holidays to us.
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July 2010
ABTA has just revealed the summer holiday plans of MPs and peers in its first ever Parliamentary Holiday Survey. The findings show slightly more peers than MPs intend holidaying at home this year - perhaps due to their venerable age and the fact they’d prefer a little hunting on their chums’ 300-acre estate to getting their bald pate scorched under the unforgiving Mediterranean sun!.
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PGC was born in July 2007 with a single aim: to provide unparalleled results through a tailor-made approach to travel and tourism public relations and consultancy.
Our approach - based on Paul's 20+ years of working as one of the country's leading travel journalists - focuses on translating our clients' needs into those of the media. Bespoke strategic advice and campaigns are delivered through a team of experienced PR professionals who know exactly how the national, regional and social media work.
Over the past two years we have worked with Headwater, Hoseasons, Activities Abroad, Mountain Kingdoms (formerly Himalayan Kingdoms), the Burgundy Tourist Board, Steppes Travel, Discovery Initiatives, Northumberland Tourism and Essex Tourism. The results for our clients have been outstanding and we believe this is down to some fundamental differences in the way we work when compared to traditional PR approaches.
As a freelance journalist and radio/TV presenter, Paul has depended on the strength of his ideas to stay ahead in a very competitive market place. It is hardly surprising therefore that creative ideas has become the bedrock of our PR success with both the new and traditional media. We pride ourselves on being equally strong in our reactive and proactive activity: responding creatively to whatever is most pressing for our clients whilst simultaneously creating stories on and off the travel pages through close one-to-one relationships with the key media players.
One of the constant grumbles I’ve heard as a journalist over the years from tour operators and tourist boards is that senior PR executives always seem to be present at a pitch for new business but then leave the actual work to juniors once the account has been won. The second most common complaint is a feeling that too much of the representation fee goes on running expensive offices rather than going into PR activity. We have therefore deliberately built the PGC foundations on breaking this mould and can guarantee that only senior handlers run accounts and that 90 per cent of the fee goes into activity.
Of course we can only provide a thumbnail sketch here of the way we work but if you feel this might be the kind of travel PR you're looking for, then why not get in touch with us and learn more? |
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